Paid Social Ads
Paid Social:
Bypass the Algorithm
Paid social allows you to override organic limitations. By leveraging advanced interest, behavioral, and demographic targeting, we put your brand directly in front of your highest-value customers across Canada and the US.
Meta (FB & IG)
The industry standard for Social Ads. We utilize Pixel tracking and Lookalike Audiences (LAL) to drive high-volume conversions for B2C and E-commerce brands.
TikTok
High-virality potential with lower CPAs. 61% of users are inspired to purchase after seeing a video. Ideal for high-engagement "Trend-setting" campaigns.
The premier B2B platform. We target workplace decision-makers with precision, capturing high-value leads and reaching 16% of the world's high-net-worth individuals.
Niche community targeting. We dive into Subreddit-specific audiences where consumer spending power is 2.5x higher than other social platforms.
A visual discovery engine where 70% of users are women browsing with a "Plan to Buy" mindset. Spending levels here are 2x higher than competing social apps.
Snapchat
Gen Z dominance. We reach 90% of the youth population in major markets using AR Filter Ads for an immersive, shopping-first experience.
Meta remains the top platform for immediate B2C ROI through advanced retargeting and Catalog sales.
LinkedIn generates 277% more leads than other social networks for professional services and enterprise brands.
Pinterest shopping ads typically offer 30% lower CPAs compared to traditional social search competitors.
TikTok users spend an average of 34 hours per month on the app, creating the highest brand loyalty and community engagement.
2026 Platform Performance Matrix
| Platform | Core Audience | Strategic Use Case | Top Performance Feature |
|---|---|---|---|
| Meta (FB & IG) | Broad (18-65+) | Direct Sales & Retargeting | Lookalike Audiences |
| TikTok | Gen Z & Millennial | Trends & Brand Awareness | TikTok Shop Ads |
| Professionals (25-55) | B2B Lead Generation | Job Title Targeting | |
| Female-Led (70%) | Lifestyle & Fashion Discovery | Visual Search Intent | |
| Niche Interest Groups | Hardcore Community Engagement | Subreddit Placement |